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Introduction

On the SPD Group blog, we have already discussed previously some of the use cases for the latest technologies like Artificial Intelligence and Machine Learning, the in and outs of custom software development, and various software outsourcing arrangements. Today, we will once again take a close look at the hiring process and help you find developers for your software development project, whether it is the development of a mobile app, web app, custom CRM system, or enterprise-grade solution.

Why do you need to hire software developers in the first place?
If you are a small business owner that needs a basic website, you can settle for one of the readily available, possibly, no-code solutions that don’t need to involve any programming at all. Platforms like Wix, are free website builders that offer simple designs and minimal functionality for those who have no desire or skill to code. However, if you want your business to stand out from the pack, you need a more complex software solution, that requires skilled experts.

Before talking about how to find programmers, let’s examine the market we are dealing with and mention some key statistics. According to various estimates, in 2022, there are nearly 27 million software developers available worldwide. Grand View Research claims that in 2021, this market was valued at 429.59 billion, and in the next 8 years, it is expected to grow at a CAGR of 11.7%. If you’ve ever wondered what age group most of these programmers belong to, here is an interesting statistic by Stack Overflow:

Market statistics for 2022

“If you think it’s expensive to hire a professional, wait until you hire an amateur.”
– Red Adair

What are the options for finding app developers?

Let’s assume that you’ve already determined the scope of your project and its requirements, and you already know what kind of a product you want to build. All there is left to do is find the most suitable people for the job. In this section, we will discuss the most popular options to find programmers.

Freelancers

As compared to opening your office with overhead expenses, finding app developers on freelance platforms might seem like a good idea from a financial standpoint. It is an easy answer to the question of how to find a programmer for your project, and it actually is a good move for small tasks like fixing some part of the functionality of your existing solution or adding more features. According to Don’t Do It Yourself, there are 57 million freelancers in the US alone, so one’s chances of finding a suitable expert are very high.

However, if you are looking to implement a long-term project, for example building a custom mobile application from the ground up, you can’t rely on a single freelance expert or a couple of experts for this task. You will have to hire an entire development team that will also include at least UI/UX designers and QA specialists.

Forming a team of freelancers might end up as an expensive endeavor due to the fragmented nature of this approach and a lack of control. Additionally, you will have to manage this team by yourself or hire one more freelancer to act as a Project Manager.

In-house development or the opening of a remote office

Opening your own office locally or remotely is a good idea if you need to be working on multiple projects over an extended period of time and have maximum control over the development process. This approach is a natural fit for large enterprises, where the highest level of control and communication, as well as the creation of corporate culture, are required. You will have no time zone-related difficulties or cultural differences as you will be working in the same office building, or in the same region (in case you open a remote office).

The biggest drawback is that this is a costly option, especially in the United States and Western Europe. You will have to pay rent, taxes, and high yearly salaries no matter how productive your development team is and regardless of whether there is any work for them at all at the moment. Keep in mind, that you may end up in a situation where it is impossible to find an app developer with the required expertise locally at a particular moment in time, and this will slow down your project’s implementation.

Outsourcing agencies

With outsourcing, you can hire app developers to boost your existing team or build a new one from scratch. Under both scenarios, you will achieve a faster time-to-market for your app and reduce the overall costs for the project.

Your outsourcing vendor will be responsible for hiring the talent and managing the project. Outsourcing companies usually have the talent required for the job, or know how to find these experts quickly. It’s a perfect option if you have a tight budget and need startup programmers, for example.

The drawbacks include the lack of control, as compared to the in-house development approach, possible setbacks related to the time zone, and cultural differences that might crop up. However, with a proficient outsourcing partner, all of those drawbacks can be dealt with, and you could receive high-quality software development services at a reasonable price.

Let’s compare the three options in the following table:

 FreelancersIn-house development or the opening of a remote officePartnering with an outsourcing company
Advantages- Cost-effectiveness
- A sizable pool of talent
- Great choice for small tasks
- Full control
- The best communication
- Reasonable price
- Large talent pool
- Scalability in accordance with your business demands
- You pay only for what you need
Disadvantages- Lack of communication
- Lack of control
- Higher risks that the programmer will leave your project
- High priced services
- Overhead expenses
- Possible lack of local talent and complex hiring process
- Lack of control
- Possible communication issues and cultural differences

We’ve briefly talked about the possible options. Hopefully, we answered your question about how to find a developer or an entire team of experts. Now let’s dwell on each of them and determine when each of them will be more suitable in your case.

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When outsourcing is the most suitable approach for hiring app developers?

Tight deadlines

In a startup environment, you have to deliver your innovative product on time, before the competitors offer a similar solution and fill in the market niche. Your team members may not have the necessary app development expertise, and they don’t have the time to learn either.

Outsourcing is the best way to hire startup programmers. Why? Because you won’t probably have the time to form your own in-house department, and it will be hard to coordinate the work of separate freelancers who are collaborating on a big and complex project. Outsourcing agencies often have experience in developing startups from scratch, and they know the precise type of service you need and the most efficient way to cooperate with you.

Limited budget

For a complex long-term project, freelancers are not a good choice at all, as mentioned previously. As for the forming of your own in-house department, this can be way over your budget, if you do not have any investors with deep pockets, of course. The truth is that nowadays even major corporations outsource the work of their departments to a certain extent to achieve more cost-efficiency. According to ISG, 92% of G2000 companies use IT outsourcing. If Deloitte is to be believed, global spending on outsourcing will reach $731 billion in 2023!

Lack of local talent

This is another reason to partner up with an outsourcing company. When you have your local development team and need an additional workforce, whether to scale up or to acquire rare skill sets, outsourcing is the way to go. While under the freelance approach you will have to find developers one by one, an outsourcing vendor will be able to provide an entire team for your needs, including one with additional experts like Product Managers, Project Managers, or System Architects, when required.

Lack of understanding

When you and your team are already working on your project, you may run into some roadblocks along the way. Experienced outsourcing vendors can not only find software engineers for you but also provide IT consulting services or become business advisors to help you conduct market research and build a product vision with you.

Where to find software development companies?

The best way to find an outsourcing company is to use B2B platforms for IT vendors. They include all the basic information about companies, minimum project size, hourly rates for their developers, time zones, and so on. Most importantly, each entry on B2B platforms has reviews from real clients and links to a portfolio with previous work. Here are the top platforms to get you started:

How to find an app developer by yourself?

In case partnering up with an outsourcing company is not required at the moment, and you have the time to take over the programmer hiring process to handle it on your own, here are some key steps that you should definitely go through:

Conduct research

Before you hire app developers, you should at least know what they do. What programming languages do they use and what expertise does your project need? How much does it cost to hire a developer globally and locally right now? What is the scope of work this specific developer will have? Knowing the answer to these questions will help you during the interviews with your potential employees.

Evaluate experience

Ask for examples of your candidate’s previous work, it better be one in your industry and with projects of similar size to yours. Reviews from previous clients would be a big plus here.

Consider soft skills

During an interview, make sure that your candidate is able to communicate well. When you find a software developer, it is very important to see whether this person is ready to work in a team and achieve goals collectively. Even with the best tech skills, if your candidate fails to get along during the first 30-minute meeting, your entire project may potentially be in trouble.

Explain your business needs

If it’s not critical for the project or under NDA, it is very important to explain to your candidate in detail what kind of a project is going to be built, the target audience, target market, and so on. When your expert is emotionally attached and motivated to create a great product, you might expect more proactivity and higher performance.

Set criteria for each expert

To make this process easier for you, set a list of specific criteria for each candidate. It may include such parameters as experience, references, feedback, salary, tech stack, possible positions in a team, communication skills, hiring conditions, availability, and so on.

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Where to find software developers?

Now that we’ve offered some tips on interviews, let’s review where to find developers to complete your team.

Websites for freelancers

The good news is that top websites for freelancers will provide clear rates of their talent and some websites accept only proven candidates to their platforms. If you need to find an app developer, these are the places to go. Here are some platforms you should consider in the first place that will definitely answer your question of how to find a software developer:

Platforms for finding full-time employees

If you want to know where to find programmers online for a project that calls for a long-term commitment, here are some places to start:

Tech blogs

Articles on the blogs like TechCrunch, Wired or The Verge could also give you some pointers on where to find programmers and what experts you need to achieve your goals.

Communities and forums

Another important source is platforms like Behance or Dribbble. Experts post portfolios of their work there, and you can contact them if you like what they are doing.

Your network

Who knows, maybe you don’t even need to think about how to find programmers, because people in your team or your peers can provide you with all the necessary contacts, all you need to do is ask.

How much does it cost to hire an app developer?

This question requires a complex answer since there are multiple factors that form the rate of a software developer. The main factors are expertise in technology, experience, and geographic location. In 2022, you should expect the following hourly rates for developers, depending on the region, according to information from reliable sources like PayScale, SalaryExpert, Indeed, Upwork and TopTal.

RegionAverage software development hourly rate
North America$80
Western Europe$75
Central Europe$55
Latin America$55
Asia Pacific$28
Africa$31

As for the expertise factor, the price tag depends heavily on the tech stack that the developer can use in building your product. You need to know exactly the kind of a solution you need to build in order not to overpay for the tech skills you will not need.

Our expertise

We, at SPD Group, have 16+ years of app development experience and more than a 500-strong team of professionals who have experience in working remotely on projects in multiple industries, from Finance to Logistics. Each time, we answered the question of how to find software engineers, by providing skilled experts for high-quality services and delivering great products.

In one of our mobile app development projects, we help Space Needle, the famous Seattle, WA landmark, to find software engineers for creating a mobile app that is intended to improve the attendance of their observation tower. We assembled a team of 8 remote experts, who have delivered a mobile app with Augmented Reality and 4D functionality in accordance with the client’s specifications. As a result, this application has become popular among the tower’s visitors, having been downloaded more than 1,000,000 times for both iOS and Android in 2019. You can learn more about this project in this case study.

As for bigger projects, our partnership with Poynt started in early 2019. Since then, we have been able to deliver a new end-to-end omnicommerce payment solution that has grown rapidly and created a new revenue stream for Poynt. Our team of 25 experts is providing a full array of product development services, including software development, software support, maintenance, and brand-new features/improvements. You can read the full case study about this project here.

One of the tools we used while working with Poynt was Metucat. It is a cloud-based Integrated Framework for developing, maintaining, and evolving data-centric applications. This tool is used by architects, developers, and business analysts to describe the components of the system by using metadata.

Metucat allowed our distributed teams to work with a project in parallel and without time constraints. In the case of Poynt, it improved the quality of a product and communication between team members, as well as saved up to 50% of the time, spent on planning, analysis, and design.

On December 15, 2020, the American publicly traded Internet domain registrar and web hosting company GoDaddy announced the acquisition of Poynt for $320 million in cash and $45 million in deferred cash payments. Our team was part of the deal and continues to deliver great results under new ownership.

Conclusion

A great mobile or web application can be a decisive element in the success of your business. By forming a team of proficient experts, you will most likely ensure excellent execution of your business idea. Hopefully, with the guidelines and tips we’ve provided in this article, you will be able to find programmers and designers to not only build an application according to specs and within the set budget and timeline, but for the development of any software product. If you need help with your software development project, please do feel to free contact us at SPD Group for a consultation.

Summary

Ultimately, you have three options: hiring freelancers, full-time employees, or partnering up with an outsourcing company. Each approach has its pros and cons, as discussed in the above article. If you want to find a programmer for an app you should start with websites like Toptal and Hired for freelancers, LinkedIn and Indeed for full-time employees, and Clutch or Goodfirms for outsourcing vendors.

The key reasons include the lack of local talent, tight deadlines, limited budget, and the lack of understanding and experience of your existing team. Outsourcing is a great way to boost your development capabilities in the most cost-effective way. If you looking how to find a web developer or any other single expert, it may be a good idea to go with freelancers. However, even for small teams, you should consider contacting outsourcing companies, because they have engineers that have experience working together.

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